Privacy Policy

321 STRONG ("we," "us," or "our") operates the website 321strong.com (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Site.

By using the Site, you agree to the collection and use of information as described in this policy.

1. Information We Collect

Information You Provide

• Email Address: When you subscribe to our newsletter, we collect your email address.
• Contact Information: When you submit our contact form, we collect your name, email address, and message content.
• Wholesale Inquiries: When you submit a wholesale inquiry, we collect your name, company name, email address, and message.

Information Collected Automatically

• Analytics Data: We use Google Analytics 4 (GA4) to collect anonymized usage data including pages visited, time on site, referral source, device type, and general geographic region.
• UTM Attribution: We store UTM campaign parameters (source, medium, campaign) in your browser's localStorage using a 30-day first-touch attribution model. This data stays on your device and is not transmitted to our servers unless you subscribe to our newsletter or submit a form.
• Cookies and Tracking Technologies: See Section 5 below for details on cookies we use.

2. How We Use Your Information

• To send newsletter emails you have opted into (via Resend)
• To respond to contact form submissions and wholesale inquiries
• To analyze Site traffic and usage patterns (via Google Analytics)
• To measure advertising effectiveness (via Pinterest Tag)
• To protect against spam and abuse (via Cloudflare Turnstile)
• To improve our Site, content, and user experience

3. Third-Party Services

We use the following third-party services that may collect or process data:

Service	Purpose	Data Collected
Google Analytics 4	Site analytics	Anonymized usage data, device info, pages visited
Pinterest Tag	Ad measurement	Page visits, events for ad attribution
Cloudflare Turnstile	Spam protection	Browser challenge data (no CAPTCHA images)
Resend	Email delivery	Email address for newsletter subscribers
Amazon.com	Product sales (FBA)	We link to Amazon; Amazon's privacy policy governs purchases

We do not sell products directly on this Site. All purchases are made through Amazon.com and are subject to Amazon's Privacy Notice.

4. E-Commerce and Payments

321 STRONG does not process payments or collect payment information on this Site. All product sales occur through Amazon.com via Fulfillment by Amazon (FBA). We do not have access to your Amazon purchase data, payment methods, or shipping addresses.

5. Cookies and Tracking

We use the following cookies and browser storage:

• Google Analytics (_ga, _ga_*): Analytics cookies to distinguish users and sessions. Retained for up to 2 years.
• Pinterest Tag (_pinterest_sess, _pin_unauth): Advertising measurement cookies. Retained for up to 1 year.
• Cloudflare Turnstile (cf_clearance): Security cookie to verify you are human. Session-based.
• localStorage (utm_*): Stores UTM campaign parameters locally on your device for 30 days. Never transmitted unless you opt into a form submission.
• localStorage (theme): Stores your light/dark theme preference. Never transmitted.

You can control cookies through your browser settings. Disabling cookies may affect certain Site functionality.

6. Data Retention

• Newsletter emails: Retained until you unsubscribe or request deletion.
• Contact form submissions: Retained for up to 2 years, then deleted.
• Analytics data: Google Analytics retains data for 14 months by default.
• UTM attribution data: Automatically expires after 30 days (stored locally on your device).

7. Your Rights Under GDPR (European Users)

If you are located in the European Economic Area (EEA), you have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate data.
• Erasure: Request deletion of your personal data ("right to be forgotten").
• Restriction: Request that we limit processing of your data.
• Portability: Request your data in a portable format.
• Objection: Object to processing based on legitimate interests.

To exercise any of these rights, contact us here. We will respond within 30 days.

8. Your Rights Under CCPA (California Residents)

If you are a California resident, you have the right to:

• Know what personal information we collect and how it is used.
• Delete personal information we have collected from you.
• Opt-out of the sale of personal information. We do not sell your personal information.
• Non-discrimination for exercising your privacy rights.

To submit a request, contact us here with the subject "CCPA Request." We will verify your identity and respond within 45 days.

9. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately and we will delete it promptly.

10. Data Security

We implement reasonable technical and organizational measures to protect your personal information, including HTTPS encryption, secure cookie flags, and access controls. However, no method of transmission over the Internet is 100% secure.

11. Do Not Track

Our Site does not currently respond to "Do Not Track" browser signals. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the Site after changes constitutes acceptance of the revised policy.

13. Contact Us

If you have questions about this Privacy Policy, contact us here.

321 STRONG
Website: 321strong.com